The brand guidelines were kept within control by using appropriate color palettes based on the likeness of the client's proposals to creating digital designs that are the foundation of maintaining a cohesive order of visual hierarchy and composition when keeping into consideration the layout and formation of elements, graphics, font styles, etc. Most brand guidelines don't use more than 2 sets of font styles to keep it separate while not causing confusion by maintaining transparency for users when viewing designs such as email templates on an intuitive user interface. The 2 clients gave me the opportunity to discover different font styles that don't cause a collision between the overall theme and values that define the client's businesses. We discover new and unique fonts that are representative towards their ideal target audience based on met client requirements, building cohesive, responsive layouts, visual elements, and more.
The kind of color palette I prefer most often when making designs are contemporary colors such as red, green, blue, and other semi-bold fonts. I gravitate towards these colors since they retain a lot of realism effects by depicting colors that hold and retain the meaning behind various designs rather for non-commercial use or commercial use. They help to convey different meanings and evoke an emotion when presenting it to illustrate a visual storytelling experience. For the most part, I plan to create designs that small businesses to implement various digital designs that match their brand goals as well as a brand identity as a whole, offering graphic design services that are tailored to fit the need of their businesses function'.
