The brand guidelines were kept within control by using appropriate color palettes based on the likeness of the client's proposals to creating digital designs that are the foundation of maintaining a cohesive order of visual hierarchy and composition when keeping into consideration the layout and formation of elements, graphics, font styles, etc. Most brand guidelines don't use more than 2 sets of font styles to keep it separate while not causing confusion by maintaining transparency for users when viewing designs such as email templates on an intuitive user interface. The 2 clients gave me the opportunity to discover different font styles that don't cause a collision between the overall theme and values that define the client's businesses. We discover new and unique fonts that are representative towards their ideal target audience based on met client requirements building cohesive, responsive layouts, visual elements, and more.
